Monday, November 20, 2006

F%^&* Lifetime Warranty

I'd like to say that much has been written about our (unique to this industry???) lifetime warranty but, well... it hasn't, has it? Despite being printed on the swing tickets of everything we've sold for the last two years, it doesn't seem like anyone's got their heads around it yet. Which is a shame. I'm gutted in fact. In a field where durability is most people's biggest concern when making a purchasing decision, one would assume that a lifetime warranty offer would be of interest to most buyers. Apparently not. In the two years since its introduction there's been no significant impact on the number of warranty enquiries, and most of the (thankfully) tiny number of people who do contact us with a problem have been blissfully unaware of our policy on these matters. Which in BLACK & WHITE is basically this:

IF YOUR KIT IS FAULTY, WE WILL REPAIR OR REPLACE IT FOC. IF YOU HAVE TRASHED IT, WE WON'T. NO CALENDARS, STOPWATCHES OR ANY OTHER TIMEKEEPING INSTRUMENTS WILL BE EMPLOYED IN THE MAKING OF THIS DECISION.

If you have any queries about this, please ask. If you think I'm BSing about the whole thing I'd be glad to hear your views, too. If you think I should stop typing and go boating now, our thought processes are fairly closely aligned... and I'm off now. Enjoy.